The Animal-Free Food Movement Should Move Towards An Institutional Message

  • “You need to go vegan.”
  • “You should eat less meat.”
  • “We need to end animal farming.”
  • “America should eat less meat.”

Historical precedent for institutional messaging

Avoiding the “collapse of compassion”

Evoking “moral outrage” and expressing the seriousness of the issue

Peer pressure

An argument that cuts both ways: We could be biased in favor of one of these strategies

Counterargument: Individual messaging has a clearer call to action and promising spillover benefits

Mixed messaging

Implications of favoring institutional messaging



Social scientist and writer

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